Kabin Crew Release Electric New Single ‘Lunchbox Flex’ and Music Video
Kabin Crew, the award-winning youth music collective from Cork’s Northside have officially released a brand new single ‘Lunchbox Flex’. The track is accompanied by a high energy, music video showcasing the talent, infectious energy, and styles of the group.
Building on the momentum that captured the hearts of millions worldwide, including praise from major international artists and global media outlets, the song combines Kabin Crew’s signature fast paced, rhythmic lyricism and unique flair creating an instant anthem that celebrates youth culture & creativity.
The release is backed by a music video filmed at the Kabin Studio, in Lidl Charleville and The Lidl Farm in County Kildare. Directed by Garry McCarthy, shot and edited by SwanIGuess, the video captures the vibrant essence of both crews, featuring a joyful celebration.
The track was created as part of Lidl Foodies, a new free national education programme launched by Lidl Ireland that aims to help children aged four to seven develop positive relationships with fruit and vegetables through practical, curriculum-linked learning.
Backed by a €150,000 investment, Lidl Foodies aims to reach more than 30,000 pupils in its first year. Across four modules, children will be encouraged to taste fresh produce, grow their own food, prepare simple recipes and discover how food travels from farm to fork.
Commenting on the partnership, Eimear O Sullivan Corporate Affairs Director at Lidl Ireland and Northern Ireland said:
“Food is the fuel for everything we do, and children need the right kind of nourishment for both body and mind. Kabin Crew first caught our attention through their extraordinary creativity and ability to connect with young people, making them the perfect partner to bring Lidl Foodies to life. Through ‘Lidl Lunchbox Flex’ and the wider programme, we want to give children enjoyable, hands-on experiences with food and help them build curiosity and confidence around fruit and vegetables from an early age. We are incredibly proud of what Kabin Crew has created. We hope children and families across Ireland will sing along, try something new and join Kabin Crew in ‘letting loose on the vegetables and fruits’.”
“One of The Kabin Studio's core priorities is supporting the wellbeing of young people. We believe creativity plays a huge role in building confidence, resilience and a sense of belonging, but we also recognise how important physical activity and healthy eating are in helping young people feel their best.
Over the past few months we've been running workshops that encourage young people to think more about the food they eat and how it can impact their energy, focus and overall wellbeing. So when Lidl approached us about creating a song celebrating the benefits of fruit and vegetables, it felt like a really natural fit.
From the outset, we wanted to create something that didn't feel preachy or like a traditional educational campaign. Instead, we set out to make a song that young people would genuinely enjoy listening to and performing, something full of energy, personality and humour that could inspire healthier food choices in an authentic way.
Working with a supermarket that so many of the families at The Kabin Studio already shop in made the project feel even more relatable. The young people had an incredible amount of fun developing the performances and ideas for the video too, and their creativity shines through every part of the project.
We hope Lunchbox Flex encourages young people to see healthy food in a more positive, fun and inspiring way!”
Garry McCarthy (Creative Director of The Kabin Studio)